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How to Choose the Right Paper for Your Project

Choosing paper might seem like a small detail, but it has a big impact on how your work looks and feels. The right paper makes colors brighter, text sharper, and the final result more professional.

Paper weight

Paper weight is measured in grams per square meter (gsm). Lighter paper is good for everyday printing, while heavier paper feels more solid and premium.

• 80–100 gsm: office documents and notes
• 120–170 gsm: flyers, brochures and posters
• 200–300 gsm: business cards, invitations and covers
• 300+ gsm: packaging and premium cards

The weight of the paper is the first thing people notice when they hold your work in their hands.

Surface and finish

The surface of the paper changes how ink sits on it. Glossy paper makes images vivid and bright, while matte paper gives a soft, elegant look and is easier to read.

Textured papers, such as linen or cotton, add character and are often used for wedding invitations, certificates and luxury stationery.

Color and tone

Not all white paper is the same. Some papers have a cool, bright white tone, while others are warmer and closer to ivory or cream.

• Bright white: modern designs and photos
• Natural white: books and long texts
• Ivory and cream: classic and vintage styles

Warm tones are easier on the eyes, which is why they are popular for books and journals.

Caring for Your Paper

Paper is sensitive to light, moisture and temperature. To keep it in good condition, store it flat in a dry place, away from direct sunlight.

Simple storage tips

• Keep paper in its original packaging until you use it
• Avoid humid rooms such as kitchens and bathrooms
• Store sheets flat to prevent bending and curling
• Handle premium paper with clean, dry hands

Following these simple rules will help your paper stay fresh and ready for printing for a long time.